Marketing Manager (Wine Jobs: Sales & Marketing)

  Ponzi Vineyards

  Sherwood, Oregon

Strategic Planning and Branding: 
•  Execute marketing strategy to ensure branding remains consistent across all platforms. 
•  Analyze market trends and recommend marketing strategies based on analysis 

General:
•  Craft marketing plan annually in collaboration with Winery President
•  Create and manage the annual marketing budget
•  Develop all winery, POS, web, customer and wine club communication
•  Keep website, online store, all winery communication and event calendars up-to-date
•  Oversee packaging in collaboration with Winery President and Graphic Design Coordinator
•  Ensure Communications Manager distributes monthly media reports to all departments
•  Develop annual ad campaign for winery and determine ad buys to best support business objectives.
•  Have strong oversight of the website and good understanding of Club and POS software 
•  Coordinate and provide on-site support for photo and video shoots 
•  Work with Graphic Design Coordinator in creating and printing all marketing materials & advertisements to ensure brand messages are consistent
•  Represent at appropriate trade events within the industry and have the ability to work weekends, evenings, and holidays as needed
National Sales:
•  Work directly with national broker to ensure all marketing and sales materials are consistent and current with winery and current wines.
•  Develop national campaigns and promotional opportunities in collaboration with national broker
•  Maintain strong communication with broker on a monthly basis.

Public Relations: 
•  Oversee and develop public relations messaging with Communications Manager
•  Assist Communications Manager in securing, organizing, and staffing media appointments with 
•  Develop and execute strategies for engaging media & industry influencers 

Direct to Consumer Support: 
•  Work with Tasting Room/Club and Event Managers to promote winery and club events.
•  Work with Tasting Room/Club and Event Managers to continue to drive traffic to winery

Social Media/Digital Media: 
•  Review all communications with Communications Manager on all social media platforms to ensure consistent brand messaging
•  Assist Communications Manager in monitoring and engaging online conversations about Twitter, Facebook, YouTube, Pinterest, Instagram, blogs, web, etc.
•  Assist Communications Manager to monitor wine-focused social networking sites 

Required Qualifications: 
The following requirements represent the knowledge and skills required to perform this job:

•  Bachelor’s Degree in marketing, communications or a similar field
•  Five years of experience in marketing, communications and social media
•  Past project coordination, hospitality experience, and wine knowledge is a plus
•  Proven ability to help businesses meet or exceed forecasted revenue goals
•  Ability to work in small office environment and work collaboratively
•  Exceptional verbal and written communication skills
•  Self-starter that can work independently and juggle multiple tasks simultaneously 
•  Comprehensive understanding of digital media 
•  Driven with a strong work ethic and ability to complete tasks on time
•  Passionate and enthusiastic
•  Collaborative, team-oriented approach

Technology and Software Experience:
•  Google and/or Clicky Analytics
•  Social media sites for business (Facebook, Twitter, Pinterest, Instagram, etc)
•  Photoshop (basic knowledge & interest)
•  CMS platforms 
•  Vin65 
•  Skilled in the use of MS Word, MS PowerPoint, MS Excel
•  PC, Mac

Physical Demands
Ability to lift up to 35 pounds