Content & Media Specialist (Wine Jobs: Management & Administration)

Full Time

  Ponzi Vineyards

  Sherwood, Oregon

•  Work with Marketing Manager to complete projects on schedule and within budget
•  Generate digital marketing content and manage content calendar
•  Consider market trends and how to incorporate them into marketing strategies
•  Evaluate and track effectiveness of marketing campaigns and strategies 
•  Monitor analytics for digital channels. Work with Marketing Manager to set measurable goals and report on progress 
•  Manage public relations and media communications, regionally and nationally 
•  Create press releases and pitches under supervision of Marketing Manager
•  Direct interviews with winemaker and winery owners for marketing promotions
•  Host media and travel partner visits to winery property
•  Network with travel associations and hospitality community on a monthly basis
•  Coordinate, execute and follow up on wine samples to media
•  Track and analyze all media exposure and effectiveness
•  Manage media database and press archive, including CRM maintenance, data mining and analysis
•  Maintain a list of influencers and freelance travel, wine and food writers and support relationships
•  Help identify new opportunities for stories, media relationships, etc.
•  Monitor web, blogs and social media for mentions. Catalog reviews/scores received. 
•  Ensure press mentions are disseminated to all relevant channels (blog, social media, other digital interfaces, sales team, national broker, etc.) in a timely fashion
•  Handle requests for digital marketing pieces, logos, bottle shots, etc. 
•  Coordinate all logistics for trade and off-site events
•  Support coordination of wine sponsorship opportunities and auction items
•  Represent the brand when requested
•  General assistance to Marketing Manager, Director of Sales & Marketing, National & Export Sales

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