Division Wine Manager (Wine Jobs: Sales & Marketing)

Full Time

  Brown-Forman Beverages

  New York City, New York

Reports To: Brand Integration Director & Division Portfolio Manager

Position Summary:

Responsible for division level sales and marketing leadership, profit and volume delivery for the wine brands portfolio; Korbel Champagne, Korbel Brandy and Sonoma-Cutrer Vineyards.

Responsibilities:

• Serves as the division sales and marketing lead for Sonoma-Cutrer and Korbel Champagne and Brandy.

• Provides brand championship with trade including training and in-field activities.

• Leads planning process for Wine brands across the division by collaborating with key territory and state sales leads.

• Directs brand strategy, establishing brand priorities and partnering on oversight and implementation.

• Is fully immersed in the brands’ wineries, homeplaces and production operations. Hosts winemaker visits/events, and attends key planning and training sessions at the wineries.

• Analyzes brand/market performance metrics and recommends plans to improve.

• Where wine brands are represented by a separate distributor, or by a different house within the same distributor, serves as either the primary contact for Brown-Forman or partners with the local B-F sales team.

• Compiles and communicates category, brand and competitive insights.

• Leads/directs consumer-facing events and executions including brand- and market-sponsored events and wine tastings.

• Plans local media, digital, PR and other local marketing investment.

• Partners with market leaders in managing key portfolio development activities and localizing the brand’s national initiatives. Includes division-wide and local market planning/programming and investment, pricing guidance, distribution objectives, distributor incentives, multicultural programs, product/package allocations, limited-production requests, etc.

• Partners with the local team in implementation and execution of B-F brand and business plans with distributors, holding them accountable for results via the SEE/TPS process.

• Monitors and measures performance against the wine portfolio objectives.

• Oversees wine and brand training activity for B-F, distributor and trade partners.

• Aids in management of distributor investment funds where available.

• Partners with NAM/CAM/DRM (chain account) network to ensure that national & regional accounts are effectively managed for the wine brands.

• Where assigned, manages regional wine-only accounts.

• Has a deep working knowledge of the largest metro areas in the division. Within footprint markets, acts as B-F’s key contact for a defined list of ‘lighthouse’ wine accounts. Conducts distributor work-withs as required.

• Represents division in the Wine Group’s annual brand planning process.

Must have Requirements:

Education/Experience: Bachelor's degree plus 5-7 years sales and/or marketing experience, or 10+ years of relevant experience.

• Demonstrated knowledge of on- and off-premise channels and three-tier distribution system.

• Demonstrated ability to build relationships and maintain effective working relationships with top level decision makers, distributors and all internal stakeholders.

• Wine category knowledge and training – CSW or WSET preferred.

• Ability to analyze and translate insights data.

• Demonstrated ability to think strategically.

• Demonstrated understanding of distributor management and the ability to manage people at a high level in organizations.

• Demonstrated knowledge of Word, PowerPoint, Excel. Social media marketing experience is preferred.

• Ability to work independently with little supervision; self-motivated.

• High level of wine/spirit industry and product knowledge.

• Excellent oral, analytical and written communication skills.

• Strong organizational and planning skills.

• Ability and willingness to maintain flexible work schedules, as some weekend and extended workdays are necessary.

• Valid driver’s license.

• Ability and willingness to travel 35-40% of the time, including some weekends #TAP#AP 1

How To Apply

https://brown-forman.jobs/metro-new-york-ny/division-wine-manager-northeast/6DDBDFECB7EC4D118B401975A662DE80/job/

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