DTC Wine Marketing Manager (Wine Jobs: Sales & Marketing)

Full Time

  Share A Splash Wine Co

  Menlo Park, California

Founded in 2006 as Cannonball Wine Company, SHARE A SPLASH wine co. embodies the founding philosophy that life, like wine, is best enjoyed when shared. Today, SHARE A SPLASH wine co. produces and markets a portfolio of super- and ultra-premium wine brands, including Cannonball, Angels & Cowboys, New Zealand's award-winning Astrolabe Wines and our newest release, High Dive Napa Valley.

SHARE A SPLASH wine co. wines are present in 45 states nationally and 20 export markets and on a mission to "Share a Splash" in every glass! For more information, please visit www.shareasplash.com

Seeking an enthusiastic and experienced Marketing Manager. This role will report to and support the Marketing Director and all associated brands. The DTC Marketing Manager will drive ecommerce/DTC efforts and fulfillment, and strategically execute programs for new customer acquisition, conversion, and sales through this channel. The DTC Marketing Manager will manage a variety of projects including the production and administration of sales support collateral, event and donation deliverables, and press sample coordination and tracking.


1. Brand Support

-Manage inventories and production of brand assets (print and physical)

-Regular audit/QA of brand websites

2. Sales Team Support

-Coordinate with sales team to send out samples and marketing collateral needs

-Supply team with new and revised sales tools and assets

-Maintain DropBox Sales Materials folder

-Support sales team with in store tasting tracking

3. PR

-Manage key publications scoring tracker, coordinates samples and collateral for press

-Coordinate wine sample delivery for critics and events

-Manage event registration, logistics and execution

-Coordinate donations

-Manage/attend consumer events (including weekends)

4. DTC

-Manage DTC POS operations

-Manage internal DTC compliance

-Manage internal DTC merchant process

-Develop marketing strategies and activation to maximize DTC sales

-Management of DTC customer list

-Oversee order processing and fulfillment for all direct sales

-Manage shipping materials inventory

-Communication with customers and the resolution of any order issues

-Respond to email consumer inquiries 7 days a week

-Work with Operations for inventory management of DTC

5. Administrative

-Other duties as assigned

-Provide support to Director of Marketing and CEO

Qualifications & Specific Skills:

-Proven high quality and high efficiency output (deliverables)

-Proficient in Microsoft Office with preferred proficiency in Adobe Creative Office Suite, Photoshop, and Mailchimp platform

-Wine industry knowledge or related experience

-Ability to effectively multi-task

-Working knowledge of inventory and POS systems

-Working knowledge of wine retail channel and three-tier system

-Proactively solves challenges

-Effective time management and ability to prioritize essential business initiatives

-Strong team member and contributor and also thrives as an independent thinker

-Works well under pressure and adapts accordingly to tight timeline/deadlines

-Available to work flexible hours, including weekends

General Qualities:

-Quality and performance driven, seeks perfection with a keen eye for detail

-Sense of urgency and solution oriented

-Professional demeanor and ability to communicate effectively with all levels of employees and external contacts

-Excellent verbal and written communication skills

-Ability to work well under pressure and effectively in a team environment

-Ability to manage mulitple work assignments simultaneously

-Excellent interpersonal skills

-Ability to work independently with strong time management capability

-Honesty and integrity of the highest level

-Wine industry knowledge and experience highly desirable

-Position is located in Menlo Park, CA 

This is a full-time, salaried position.

Competitive compensation and benefit program which includes medical, dental, vision, holidays, paid vacation/sick days, and 401(k)


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