DTC Manager (Wine Jobs: Sales & Marketing)

Full Time

  Share A Splash Wine Co

  Menlo Park, California

Founded in 2006 as Cannonball Wine Company, SHARE A SPLASH wine co. embodies the founding philosophy that life, like wine, is best enjoyed when shared. Today, SHARE A SPLASH wine co. produces and markets a portfolio of super- and ultra-premium wine brands, including Cannonball, Angels & Cowboys, New Zealand’s award-winning Astrolabe Wines and our newest release, High Dive Napa Valley.

SHARE A SPLASH wine co. wines are present in 45 states nationally and 20 export markets and on a mission to “Share a Splash” in every glass! For more information, please visit www.shareasplash.com.

Seeking an enthusiastic and experienced DTC Manager. This role will report to and support the Director of Marketing. The position is responsible for managing and growing a successful Direct-To-Consumer sales channel, including; business ownership for our portfolio online wine shop sales, strategy and fulfillment, driving new opportunities for online sales, and provide consumer sales servicing needs. This role will also fulfill internal sales support needs.

Responsibilities:

  • Develop, analyze and achieve company's annual DTC case and revenue sales goals. Meet or exceed DTC sales goals
  • Develop, maintain and work within the annual DTC budget to achieve goals
  • Manage POS operations, maintain and update POS system database
  • Management of DTC customer list including: aggregation of contacts and strategies for growth of contact list
  • Communication with customers and the resolution of any order issues; written, phone, in-person and social media
  • Respond to consumer inquiries 7 days a week
  • Develop strategies for growth and other direct to cosnumer segments (e.g. wine club, ambassador club, etc)
  • Oversee order processing and fulfillment for all direct sales
  • Continue to be educated/informed with the DTC landscape, trends, and tools
  • Collaborate with Director of Marketing to cultivate relationships with key-influencers & channels in the area to funnel consumer business to Share A Splash Wine Co
  • Collaborate with Director of Marketing to develop and execute direct marketing calendar and marketing campaigns
  • Fulfill Sales Team requests for samples and sales support materials
  • Manage sales support materials and promotional inventory. RFP promotional materials for costs. Submit purchase orders to Director of Marketing for approval of cost
  • Provide administrative support to Director of Marketing, Sales Team, and CEO
  • Work with Operations Manager for inventory management of DTC
  • Manage/attend consumer events (including weekends)
  • Other duties as assigned 

Qualifications and Skills:

  • Bachelor's degree in Marketing, Public Relations, Design, Business or related field or equilvalent work experience
  • Familiar with POS cloud software
  • Mac/PC/Excel/Adobe Creative Suite a plus
  • Comfortable formatting emails and basic website content refreshes
  • Ability to effectively muti-task
  • Working knowledge of inventory systems
  • Working knowledge of wine retail channel and three-tier system
  • Proactively solves challenges
  • Effectie time management and ability to prioritize essential business initiatives
  • Stron team member and contributor and also thrives as an independent thinker
  • Works well under pressure and adapts accordingly to tight timeline/deadlines
  • Available to work flexible hours, including weekends

 

We offer a very competitive compensation package and benefits program, including health, vision, dental and 401(k).

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