Marketing Director (Wine Jobs: Sales & Marketing)

  O'Neill Vintners & Distillers

  Larkspur, California

O’Neill Vintners & Distillers is the leading California producer of premium brands, bulk wine, brandy and spirits for the beverage alcohol trade. Leveraging our vertically integrated vineyard, winery and bottling operations, O’Neill Vintners provides the highest quality products and service at an exceptional value.

O’Neill Vintners was founded in 2004 by Jeff O’Neill, former CEO of Golden State Vintners and third generation member of a California winemaking family with industry roots dating back to 1934. From grape supply through wine processing to bottling services, O’Neill is recognized as the preferred outsourcing partner for national retailers and some of the largest adult beverage brands in the world. Today, O’Neill Vintners has grown to become the 7th largest winery in California and has earned a reputation as one of the premier commercial wine producers in the business.

SUMMARY: 
The OVD team is looking for a consumer obsessed and commercially-minded Marketing Director who will be responsible for leading a portfolio of high-growth consumer brands in the wine and spirits industry. Candidates must have proven track record of being a successful leader that is able to think differently, to deliver breakthrough and successful consumer and trade initiatives. The ideal candidate will have a unique combination of classical marketing skills, competence and confidence, coupled with the passion and ability to identify key insights and turn them into actionable plans.

RESPONSIBILITIES:
•  Lead, develop, and coach a team of passionate and highly talented brand marketers 
•  Lead development/stewardship of brand positioning, innovation, and messaging for all brands 
•  Responsible for identifying macro and micro consumer trends that will help inform strategic and annual marketing plans 
•  Work closely with VP of Marketing in the development of the five-year strategic plans across all brands and review/optimize on an annual basis 
•  Work closely with VP of Marketing in developing portfolio and innovation strategy 
•  Responsible for driving the marketing planning timelines working in full collaboration with Trade Marketing and Sales leads 
•  Lead activities focused on demand generation across the marketing mix Work in partnership with Trade and Digital Marketing teams 
•  Responsible for developing compelling storytelling presentations driven by consumer and commercial insights to help support sales efforts in driving organic and new business growth 
•  Work closely with sales leaders to support national distribution goals and ensure marketing opportunities are maximized
•  Oversee execution of marketing plans across all channels in partnership with Trade Marketing and sales teams 
•  Responsible and accountable for measuring impact and effectiveness of marketing initiatives through both qualitative and quantitative analysis
•  Responsible for managing two of the core six brands in the portfolio
•  Responsible to lead the Quarterly Business reviews across the portfolio: 
o Analyze retail sales data (Nielsen) and generate compelling presentation tools and case studies for the sales team
o Analyze depletion data (Diver), identify gaps/trends and create reports for Management action
•  Accountable for brand financials, including the brand P&L and marketing budgets 

QUALIFICATIONS:
•  Bachelor’s Degree required, MBA a plus
•  8+ year of experience in brand marketing, digital experience a plus
•  Alcohol beverage experience/understanding required
•  Strong leadership and coaching skills 
•  Bold, embraces risk, and want to solve the tough problems that other competitors may fear
•  Obsessed with understanding what is taking place in culture and what is driving macro and micro trends
•  Proven record of driving successful marketing initiatives
•  Strong strategic, analytics and insight generation skills
•  An individual that loves to draw consumers in, and has experience evoking an impactful connection between consumers and products 
•  Excited to work at an entrepreneurial company where proven success is key to be able to request more support 
•  Not afraid of shifting priorities and cutting through red-tape to problem solve 
•  Excited to build from the ground up with an eye on creating scalable campaigns and channels
•  Exceptional written communication skills
•  Exceptional interpersonal skills including ability to coordinate with multiple departments and diverse personalities
•  Highly organized with keen attention-to-detail
•  Effective time and project management skills


-Must pass a comprehensive background check and drug screen
-Must adhere to all Company, Federal and State Food Safety Regulations and Policies
-This organization participates in E-Verify