Winery Marketing & Event Coordinator (Wine Jobs: Sales & Marketing)

  Black Flower Wine & Provisions--Winery of Ellicottville, LLC

  Hamburg, New York

Position Overview

We are seeking a creative, organized, and wine-loving Marketing & Event Coordinator to support two dynamic, experience-driven brands: The Winery of Ellicottville and Black Flower Wine & Provisions.

This role is ideal for someone who thrives on storytelling, community engagement, hospitality, and creating memorable wine-centric events. You’ll be responsible for planning, promoting, and executing events while maintaining consistent, engaging marketing across digital and in-store channels.

Key ResponsibilitiesEvent Planning & Execution

• Plan, coordinate, and execute winery events, tastings, and seasonal promotions
• Manage event timelines, vendor coordination, and staffing needs
• Assist with on-site event setup, execution, and breakdown
• Create event run-of-show sheets and internal checklists
• Ensure a high-quality guest experience consistent with brand standards
• collaborate with graphic artist

Marketing & Promotion

• Develop and schedule social media content (Instagram, Facebook, email marketing)
• Promote events and retail offerings through in-store displays and online platforms
• Assist in developing brand campaigns, promotions, and seasonal themes
• Assist in maintaining and updating website content and event listings

Content Creation & Brand Voice

• Capture photos/video during events and in-store experiences
• Write captions, newsletters, and promotional copy consistent with brand voice
• Highlight wine releases, experiences, retail items, and collaborations
• Help maintain a cohesive and elevated brand aesthetic across both businesses

Community & Partnerships

• Coordinate partnerships with local businesses, tourism groups, and vendors
• Support cross-promotional events and collaborations
• Assist with outreach to influencers, media, and local organizations

Administrative & Organizational Support

• Maintain marketing calendar and event planning documents
• Track event attendance, engagement, and basic marketing metrics
• Assist with inventory coordination for events and retail promotions
• Support ownership and management with special projects

Qualifications

• 1–3 years experience in marketing, events, hospitality, or related field
• Strong organizational and time management skills
• Excellent written and verbal communication
• Social media proficiency (Instagram, Facebook, Canva or similar tools)
• Ability to work independently and as part of a team
• Must be available some evenings, weekends, and event days
• Passion for wine, hospitality, and small business is strongly preferred

Preferred (but not required)

• Experience with wineries, restaurants, or tourism marketing
• Basic photography or video editing skills
• Email marketing platform experience
• Knowledge of the Ellicottville and Hamburg communities, tourism and event market

Compensation & Perks

• Hourly pay based on experience
• Flexible scheduling
• Employee discounts on wine and retail
• Opportunity to grow with a creative, experience-driven brand
• Involvement in exciting events, festivals, and community partnerships.

Pay: $20.00 - $24.00 per hour

Expected hours: 15 – 25 per week

How To Apply

Please submit:

Resume
Brief note about why you’re a good fit
Examples of social media, marketing, or event work (if available)
Application Question(s): do you have availability to work evenings and weekends?

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