Imports Brand Manager (Wine Jobs: Sales & Marketing)

Full Time

  Craft & Estate a member of Winebow

  Glen Allen, Virginia



  • Develop strong relationships with suppliers by maintaining clear and consistent communication and proactively engaging in identifying potential issues, resolutions and opportunities. 
  • Build annual brand plan/calendar to support sales objectives, aligning supplier and company goals.
  • Work closely with sales to ensure brand strategies are translated into marketplace activities that drive results.
  • Monitor and ensure achievement of brand plans; tracking performance against goal and communicating to sales team.
  • Determine pricing strategies and continually evaluate price positioning, negotiating with supplier as necessary to achieve and maintain targets.
  • Collaborate closely with supply chain department to forecast adequate supply for all sales programs and ensure that appropriate inventory levels are maintained.
  • Provide monthly depletion reporting to suppliers; generate and participate in the delivery of supplier business reviews.
  • Collaborate with the marketing department to develop initiatives that support brand objectives.
  • Identify opportunity areas for growth by effectively using market research and competitive intelligence. 
  • Maintain strong awareness of marketplace and industry knowledge by surveying sales team, reviewing professional publications, and participating in key industry events.
  • Organize effective supplier market work; including sales meetings, ride-withs, and special events.
  • Collaborate with the wine education department to support education initiatives.
  • Work with public relations department to promote brands through appropriate media avenues. 
  • Liaison with the accounting department to ensure supplier billbacks are appropriately directed and settled.
  • Assist compliance department, as needed, to ensure federal and state regulatory compliance of brands.
  • Participate in planning and preparation of annual national sales meeting; attends and presents brand initiatives
  • Domestic travel as needed to maintain market and sales understanding by participating in trade tasting events, working with sales teams, and facilitating leading supplier visits.
  • Occasional international travel (2-3x per year) to taste new releases, negotiate pricing and strengthen supplier relationships.   
  • Meets agreed upon goals and objectives effectively and in a timely manner.
  • Arrives at work, appointments, meetings, and all work-related functions on time and as scheduled.


  • Follows all safety policies and procedures; communicates hazards and/or suggests improvements to manager.
  • Performs other duties as assigned.


  • Overtime work may be required, normal office environment; travel by airplane and automobile; occasional overnight travel


  • Telephone, fax machine, copier, computer, calculator, scanner


  • Lifting up to 40 lbs., bending, sitting, standing, manual dexterity, reaching, visual acuity. 


  • Bachelor’s Degree.
  • Must have a minimum of 5 years’ experience in brand management.
  • Must have minimum of 7 years’ experience in the wine industry.
  • Must have comprehensive product and category knowledge.
  • Computer proficiency in MS Office Software.
  • Results oriented professional with excellent communications skills - written, verbal and presentation.

Preferred Qualifications:

  • Bi-lingual, French
  • Specialized industry knowledge and experience with Bordeaux and Burgundy categories
  • WSET Advanced wine qualification or similarly industry qualification




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