Wine Club and Specialty Sales Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Integrated Beverage Group
Dundee,
Oregon
REPORTING RELATIONSHIPS
This position will report directly to the Direct-To-Consumer (DTC) Manager and work collaboratively with the Vice President of Marketing to develop strategic goals for the wine club and specialty sales segments of the business and determine the impact of these goals on overall company performance and budgets. This position will also work with the Direct to Consumer team including the tasting room managers to execute on these strategic goals.
Key Responsibilities:
In charge of collaboratively developing and creating the sales strategy for all wine clubs and allocation lists under IBG (Integrated Beverage Group) and executing on that strategy by managing all facets of these clubs. This sales strategy will closely align with IBG’s overall strategy, mirroring the sales strategy being implemented in the wholesale market, but with a DTC approach. This execution includes but is not limited to:
- Analyze past performance of clubs and identify areas for improvement. Use independent judgment with respect to creating a strategy to improve club member experiences and reduce overall club attrition. Implement and teach this strategy alongside the Tasting Room Manager in the tasting room.
- Collaborate with the DTC, Hospitality and Specialty Sales Managers to develop annual events calendar, design event programming and execute all wine club events
- Develop and nurture relationships with members and winery guests by rolling out the red carpet for them - creating customers-for-life through exceptional and seamless customer service.
- Work and assist with the management of DTC events throughout the year, and occasional offsite events as a wine club representative.
- Demonstrate leadership and support to all tasting room staff regarding wine club and participate in monthly staff meetings and training sessions to keep tasting room staff up to speed on club offerings and selling best practices.
- Manage creation of collateral for each club allotment, providing content to the marketing department to develop.
- Prepare and manage the packing of each wine club allotment.
- Formulate a policy and procedure for wine club allotment processing and manage processing across all departments, ensuring a seamless experience from guest enrollment to club allocation delivery.
1. Manage and execute, in collaboration with the marketing manager all communications to club members. Ensure timely delivery of emails and other marketing efforts to maximize sales opportunities and reduce credit card declines and club cancellations.
2. Maintain and actively grow the club mailing list.
3. Actively increase club enrollments and associated sales through all avenues.
4. Design club member experiences for both local and nationwide club members.
5. Analyze and forecast club inventory needs and work with the winemaker, DTC manager, accounting and marketing departments to ensure adequate inventory for the future clubs, as well as develop and manage the club release calendar
- In charge of developing and creating the specialty sales strategy for Integrated Beverage Group/Duck Pond Cellars, along with managing all facets of specialty sales including but not limited to:
1. Analyze current website sales, and create and execute upon a strategy to grow and manage our online sales program.
2. Analyze our current telesales program, including reviewing customer feedback as necessary, and create and execute upon a strategy to improve the same.
3. Supervise and direct the telesales team and work with them to execute strategic wine sales growth.
4. Collaborate with and support corporate sales manager to create and maintain a corporate sales program.
5. Analyze existing ecommerce sales channels and provide expert advice on additional channels to strategically grow and expand wine sales.
- Work with the marketing manager and DTC manager to ensure that all sales campaigns and guest offerings, through each channel, align with the overall company branding goals and guidelines.
- Analyze monthly, quarterly and yearly sales trends and generate monthly reports, budgets and projections accordingly.
