Sales Representative - Wine Trends Division (Wine Jobs: Sales & Marketing)

Full Time

  Heidelberg Distributing Company

  Cleveland, Ohio

Summary Description:
Wine Trends is a wholesale distributor that focuses on “Emerging Brands, Artisan and Luxury Wines.” As a Sales Professional, your main roles are to represent Wine Trends, selling and marketing our products, to existing and assigned and also to future customers. The simple expectations are to be able to execute financial sales plans and to achieve assigned focus brand goals.

Essential Skill Sets and Qualifications:
Computer Literacy: Hands-on Proficiency in state-of-the-art business application software for word processing, spreadsheet, e-mail and the Internet. These skills will be put to task on a daily basis. You will need a working knowledge and effective ability to use the following software applications:
Microsoft Excel™ Microsoft Word™ Microsoft Windows™ Microsoft Publisher™ Microsoft Access™ Microsoft PowerPoint™
Microsoft Outlook or another similar email organizing system Internet Interactive Literacy & Professionalism
Social Media Interactive Literacy & Professionalism

Organizational: Proficient in panning, documenting, prioritizing and scheduling objectives, projects and tasks.

Communication: Strong written and oral communication skills sufficient for effectively conveying information at all personnel levels and for making effective marketing presentations for our customers, potential customers, sales and leadership team members and our suppliers. Additionally, clear and effective telephone and email exchanges should be concise and professional.

Interpersonal: Ability to effectively motivate others, be an effective consensus builder, good listener, patient, and even tempered, and show ability to interact at all levels of management and personnel.

Creativity: Interest, ability and creativity to produce effective and professional sales & marketing pieces in a consistent and timely manner.

Experience: Experience in marketing and/or promotion and sales. Food Service or Wine Industry experience is a bonus.  A personal interest with wine & food and our products is mandatory.

Reports to:
Regional Sales Manager

Financial Goals: Effectively build route growth in the assigned areas of sales route.
Financial goals are newly set up at the beginning of each calendar year.
The Sales Professional is to work with their Regional Manager in building that route.
Goals are broken down in monthly periods and are also measure quarterly, and annually.

Focus Brands > Programs & Distribution: Monthly Goals set up with supplier partners to build brands
There are 11 programs, most are monthly, with November and December combined as one.
The minimum acceptable standard of performance is 85% compliance.
This is vital to our supplier health and partnership.

Route Execution: Establish, maintain, and develop a sales call route report
Sales Routes are designed for each Sales Professional with growth as market expands
There is an expectation of a daily routine to develop rapport and relationship with all buyers
Route report must be filled out in its entirety, updated quarterly, and submitted to Management

Planning: Effectively plan your business on a weekly, monthly, and annual basis.
Every sales call has to be tailored to the ‘needs and wants’ of the specific customer.
Samples and Sales materials will reflect the understanding and uniqueness of each customer.
Pre-Plan forms are due on a weekly and monthly basis to assist in handling sales and objections.
Annual planning to give overall direction of each team member towards their overall financials.
Customer Relations: “People buy from people they like”
Wine Trends team members are professionals that listen, plan, service, and provide value.
The goal is to be the Preferred Provider and establish a strong business relationship.

Product Knowledge:  Wine Trends' vision is to be the premier portfolio of the Midwest.
It is the responsibility of each team member to gain knowledge of the entire portfolio.
There is continuous education that is self-driven, Wine Trends focused, and supplier directed.
There is also expectation to obtain and maintain industry standards with industry certifications.

Administrative Responsibilities: Specific Documents for daily/weekly/monthly/annual responsibilities.
Pay for Performance & Incentives:  Wine Trends has an aggressive PFP and Supplier/Internal fund
In addition to commissions, PFP is a system driven to payout those who meet minimal standards.
Financial Growth (monthly, quarterly, annual), Focus Brands and ‘MVP’ successes earn payout.
It is expected and a minimum standard of the job to work and achieve all parameters.
Incentives are available monthly and are driven by our focus brands and those suppliers.
·There are also trips and special incentives that are available during the calendar year.

Professional Conduct & Appearance: You will receive the Heidelberg Distributing Company Handbook, which states the guidelines that all employees of the company are expected to adhere and follow. As a member of the Wine Trends’ team, you will be expected to conduct yourself in a professional manner and have a professional appearance at all times.

Performance Standards:
Your job performance will be continually assessed by the Regional Manager / Director of Sales and will be specifically reviewed monthly, quarterly and annually. Compensation growth as well as continued employment is contingent upon your enthusiasm for and detailed execution of the tasks as assigned.
Satisfying the parameters as established by Focus Program Goals & Distribution Goals.
Satisfying the parameters as established by Management on individual Financial Goals.
Satisfying the parameters as established by the Period Incentive Goals.
Satisfying the parameters as established by the Pay for Performance Goals.
Satisfying the parameters of extended education and training, to include the PROFIT Process, The HDC Way of Selling, completing and passing of outside certifications such as CSW, CWE, ESET, Court of MS, and others that are available and pertinent to the industry & market conditions.

Job Location:
The Wine Trends’ Sales Professionals are mobile’ “on the road”, and otherwise referred to as an “outside sales” representative. Essentially all selling duties are carried out at our Customer's places of business. Working areas, however, are also provided at the Heidelberg Distributing Co. home office located in that market place center. There are times when team members will be required to attend out-of-towns, statewide meetings, tastings, seminars, etc. These events may be located outside of their defined route areas. There also will be ongoing interactions on a daily basis with Suppliers Ride Withs, and Tastings, HDC/WTI management work days. During these events, you will be expected to be safe, professional, and prepared to be successful based on our job standards. There may also be times that the team member is requested to work with suppliers outside of their existing route call accounts.

To be successful at Wine Trends’ and to be a successful part of the wine sales industry, your time and lifestyle commitment will likely track around 55 hours per week on average. The Thanksgiving and Christmas/ New Year seasons expectations and demands are higher than the average week. Participating in evening and weekend wine events and customer/staff trainings are integral to the success. Planning and learning will also require you to work non-traditional hours.

How To Apply

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