Sales & Marketing Coordinator (Wine Jobs: Sales & Marketing)

  Peter Michael Winery

  Calistoga, California

Job Description:

Are you a creative thinker with a passion for connecting with people and building brands? We’re looking for a Sales and Marketing Coordinator to join our team! In this role, you’ll support marketing initiatives, help drive sales efforts, and bring fresh ideas to promote our wines and experiences. If you’re organized, outgoing, and eager to collaborate, we’d love to hear from you.

Duties/Responsibilities:

Marketing – Digital & Content

•  Manage digital asset library: upload, tag, and organize marketing assets.

•  Support basic website updates and administration.

•  Assist in the creation and execution of marketing content; design skills a plus.

•  Organize and maintain brand and wine label archives across platforms.

•  Collaborate on social media, photography, and content initiatives.

•  Track and update winery scores/reviews from critics and trade publications.

•  Monitor local wine industry news and share key developments with the team.

•  Coordinate logistics for marketing wine shipments and samples.

Events & Hospitality Support

•  Assist with the planning and execution of off-site and in-market events and festivals.

•  Handle logistics including sample coordination, QR codes, communications, and travel planning.

•  Submit necessary forms for festivals and off-site events.

•  Maintain and update master event tracker, ensuring all deadlines and details are met.

•  Coordinate event pouring participation and manage communications.

•  Distribute sales collateral for events, trade visits, and business reviews.

•  Tag contacts and segment CRM lists for post-event follow-up.

Direct-to-Consumer (DTC): Member Services Support

•  Provide customer service during offer periods via phone and email.

•  Assist with order processing and shipping logistics.

•  Cross-train on Offset platform to ensure support coverage.

•  Design and schedule email campaigns using Campaign Monitor.

Required Skills/Abilities:

•  Excellent interpersonal and customer service skills.

•  Excellent verbal and written communication skills.

•  High level of professionalism and attention to detail.

•  Expertise in building, nurturing, and maintaining long-term clients.

•  Ability to work in a fast-paced environment while maintaining poise and excellent service standards.

•  Ability to communicate and work across departments.

•  Team player with a positive and collaborative attitude.

Education and Experience:

•  2+ years of experience in marketing, hospitality within the wine or luxury industry.

•  Proven experience in sales and customer relationship management.

•  Proficient in Canva, Campaign Monitor, Microsoft Teams & Office, and cloud-based software and digital asset management systems.

•  Experience with winery-specific eCommerce platforms. .

Physical Requirements:

•  Ability to sit for extended periods while working on a computer or phone.

•  Proficient in typing and data entry with frequent use of a keyboard.

•  Ability to lift and carry up to 20-25 lbs occasionally.

•  Ability to reach, bend, and twist for filing, organizing documents, or accessing office supplies.

•  Clear verbal communication for phone calls and in-person meetings.

We offer a comprehensive and competitive benefits package, including a 401(k) match, health coverage, and a variety of additional perks designed to support your well-being and long-term success.

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