Direct Sales Manager (Wine Jobs: Sales & Marketing)

Full Time

  Deutsch Family Wine & Spirits

  Calistoga, California

Are you an entrepreneurial, fine wine lover with the ability to educate, sell and build a direct to consumer business? Deutsch Family Wine & Spirits’ currently seeks a Direct Sales Manager who possesses the below.

One of the most exciting new jobs in the world of fine wines, this Direct Sales Manager will (1) launch and grow a winery mailing list, wine club, and online sales business, (2) act as a brand ambassador, educator and salesperson at events across the country.

Working on two high-potential, fast-growing wine brands, we are looking for an experienced direct to consumer entrepreneur who is passionate about wine, committed to growing a booming direct business, and with the experience to move quickly.


 A Bachelor’s degree (required)

 Five or more years of experience in Wine Club Management/Administration

 Creative thinking and knowledge of how to gain loyalty from customers

 The ability to work well in a team environment

 The ability to work well under pressure and independently

 The ability to think strategically for long-term initiatives to provide top quality service and customer experiences, while managing tactical operations that maximize revenue and profit

 Organizational skills; and ability to manage multiple tasks in a timely and professional manner; proven ability to meet or beat deadlines

 Ability to problem-solve and achieve good solutions to daily challenges

 Analytical capabilities and financial acumen to track and assess business drivers, and deliver quality reports using Excel, inventory management systems, and CRM; a knowledge of AMS is preferred

 Advanced writing and communication skills with a polished, professional presentation

 Commitment to excellence and acute attention to detail

 Experience with customer and order data mining using software management system

 Wine knowledge and familiarity with wine, food and tourism industry

 Knowledge of state wine shipping laws and regulations

 Advanced knowledge of Microsoft Office

 Courteous and professional telephone manners

 The flexibility to work different schedules/hours when necessary

 A willingness to perform any other jobs and duties deemed necessary by management

 A professional demeanor and appearance

 Must be able to lift and carry 40 lbs


 Wine Club membership and growth, developing promotional materials, offer letters and shipment schedules, monthly promotions, member events, transferring and tracking wines and member services

 Accountable for consumer database marketing and growth of E-commerce and Telesales business. Builds relationships with production, marketing and PR to identify new, and optimize existing, consumer direct programs. Assist in determining viability of consumer direct programs

 Will contribute to social media and online strategies and execution for both brands, including content development and publication, regular news updates and delivery of dynamic content

 Manage a promotion, travel, and expense budget and ensure strict controls on product inventory

 Provide excelling customer service and collaborate well with management, ownership, the PR & Marketing team, and national sales team as needed

 Providing consumers with best-in-class wine experiences, with attention to detail on all consumer-facing interactions and promotional materials, creativity in presenting brand messages and the wines to consumers, and a focus on upscale experiences

How To Apply

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