Regional Sales Manager (Wine Jobs: Sales & Marketing)

Full Time

  California Wineries & Vineyards (

  California, California

California Wineries & Vineyards is seeking a sales manager to cover the territory of Northern and Southern California. The right candidate is a well-organized and highly self-motivated individual with a passion for fine wine, sales and service.

Tobias Glen Vineyard is a Certified Sustainable Vineyard located in Russian River AVA, produces award winning Pinot Noir and Rose of Pinot Noir.  



In coordination with the Owner-Managers (Vice President, President) create and implement strategies to:

• Increase strategic restaurant placements of our wines to grow our presence in front of high-end wine collectors/ connoisseurs. 
• Communicate the winery’s story and the luxury artisan wines to key sommeliers in the high-end market. 
• Manage the sales and the relationships with key buyers of the on and off premises channel sales in both Northern and Southern California, visit 30 accounts per week
• Familiarize the sommelier community with the wine portfolio. 

RESPONSIBILITIES: On and Off Premise Sales

• Develop and implement a plan to establish our presence in key accounts in Northern Calfiornia Identify and build relationship with prominent sommeliers and key buyers in the market. 
• Identify and target prominent accounts for the portfolio. 
• Effectively communicate the winery’s unique and personal story as well as the high quality and exclusive nature of the portfolio. 
• Provide every account with the maximum level of excellence in customer service from the sales to the wine delivery. 
• Ensure placement and reorders.
• Provide training as needed to sales staff of key accounts. 
• Identify the potential for winemaker dinner keeping in mind the end goal of increasing DTC sales and our exposure to wine collectors. 
• Provide thorough and timely information to management on all pertinent sales data. 
• Regularly meet with Owner-Managers in order to maintain knowledge base of the wines, winemaking philosophy, vintages, new releases, product availability, awards and press. 
• Work in collaboration with the Wine Club Manager, Vice President, President, to host qualified trade accounts at the vineyard or appropriate venues
• Follow up key buyer’s appointments with personal emails and notes as appropriate.
• Maintain market visits & tastings log to update the owners on a weekly basis.



• Work in cooperation with the accountant and the Wine Club Manager to maintain data accuracy and order logistics. 
• Report to the Vice President and President
• Attend Industry events as directed. 
• The workweek is Monday to Friday with a possible requirement of up to 20 Saturdays of work a year. 
• Keep log of samples used.



• Sommelier Level 3or 3-5 years combined experience with wine suppliers and or distributors in selling wines, building brands, and customer relations.

Should have established relationships with high-end accounts (On premise specifically). 
• Proven sales ability, with priority given to those with account and personal buyer connection. 
• Stellar customer service skills and experience. 
• Strong command of professional yet personal communication, both written and verbal. 
• Self-motivated individual possessing a strong work ethic and a commitment to excellence.
• Strong collaborative and reporting skills; proactively keeps Owner-Managers abreast of business happenings. 
• Must have reliable vehicle, valid driver's license, proof of insurance, and clean driving record
• Cheerful and professional disposition, even in the midst of challenging situations. 
• Flexibility and an enthusiastic willingness to work within a family owned business. 
• A commitment to excellence and achievement of the common goal. 
• Able to lift 45 pounds; over 21 years of age.

Compensation & Benefits

• Competitive salary and commission that is commensurate with experience, qualifications and results

If you meet these requirements and would like to be a part of an award winning Russian River startup, please inquire at 

How To Apply

Please email your resume + cover letter

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