Hospitality Sales & Events Coordinator (Wine Jobs: Sales & Marketing)

Full Time

  Crocker & Starr Winery (

  700 Dowdell Lane St Helena, California

Crocker & Starr Winery was founded by Charlie Crocker and Pam Starr in 1997. With only 100 cases of Cabernet Franc for their very first release, Crocker & Starr made a lasting impression among world class sommeliers and world wine aficionados. Today we are a thriving winery comprised of six celebrated estate wines: Cabernet Sauvignon One Post, Cabernet Sauvignon Stone Place, Cabernet Sauvignon RLC, Cabernet Franc, Malbec-Casali blends and Sauvignon Blanc. The Cabernet Franc and Sauvignon Blanc have gained us international fame for creating great wines from challenging varieties. Our Appellation wines are the avenue for expansion into the market place, critical for presence in the three-tier system.


With goals set for our third decade, Crocker & Starr Winery Team is well on its way to achieving great success as a world vineyard destination. The Team has successfully shifted the focus of sales and marketing to direct to consumer while maintaining national presence. The direct-to-consumer channel is the focus of the team and allows guests to experience the organically farmed estate first hand. The goal is to continue to increase visitor counts and anchor long term customer loyalty through exclusive winery programs.


The Company goal is to continue to raise the quality and intensity of the estate wines with respect to the legacy established. We are committed to only the highest quality of care and attention to detail from the soil and vines to the satisfaction of customer. Each member of the Crocker & Starr team shares this vision and is motivated and driven to achieve these goals.


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The position is of Hospitality Sales & Events Coordinator is a hybrid role that will focus on the concierge aspect of sales & hospitality, coordination of events and the company day-to-day administrative functions.  The ideal candidate must be highly organized, possess a high level of attention to detail, and thrive in a high paced team-oriented environment.



·         Host various levels of tours, tastings and guest experiences for both consumer and trade, including virtual tastings

·         Coordinate and plan onsite and offsite events including our annual harvest party, Carinvus Maximus

·         Drive sales and club sign-ups through DTC channels: In-Person, email, phone and off-site events

·         Reception for incoming calls and in person guests

·         Schedule tasting appointments

·         Manage general winery email inbox both inbound and outbound correspondence

·         Assist with order tracking and club processing

·         Collaborate with team to stock inventory across all company needs

·         Coordinates and performs opening and closing responsibilities for the company

·         Assist with winery projects, ranging from hospitality to administrative duties



  • Excellent communication and customer service skills
  • Motivated, team player
  • Driven to achieve efficiencies and organized workplace
  • Passion for wine and desire to learn more
  • Flexible, dynamic personality, able to change priorities frequently and with ease
  • Attention to detail with effective time management skills
  • Experience using Wine Direct, Ship Compliant, Tock desirable
  • Strong Microsoft Office skills, using Excel, Word, PowerPoint



·         2-5 years of hospitality and sales experience



  • Able to lift 50 pounds
  • Valid driver’s license



·         Salary will be commensurate with experience and qualifications.


·         Benefits package includes medical and vision insurance, 401k, vacation and holiday.

How To Apply

Cyrus Hazzard
[email protected]

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