Tasting Room & Tour Guide

Position Summary

The Tasting Room Associate / Tour Guide is responsible for delivering exceptional guest experiences through engaging wine tastings, educational winery tours, and personalized hospitality. This position serves as a brand ambassador for Castello di Amorosa, educating guests about the winery's wines, history, winemaking practices, and unique castle experience while driving direct-to-consumer sales and Wine Club memberships.

The ideal candidate is passionate about hospitality, customer service, and sales, with the ability to connect with a diverse range of guests—from wine novices to enthusiasts. This role requires professionalism, reliability, adaptability, and a commitment to creating memorable experiences that exceed guest expectations.

Essential Duties + Responsibilities

Guest Experience and Hospitality

• Welcome and engage guests in a friendly, professional, and hospitable manner.
• Deliver exceptional customer service and create memorable guest experiences.
• Build rapport with guests and tailor presentations to individual interests, wine knowledge, and purchasing preferences.
• Maintain a positive, professional, and team-oriented attitude at all times.

Wine Education and Sales

• Conduct wine tastings and educate guests on Castello di Amorosa wines, winemaking techniques, winery history, and brand story.
• Promote and sell wines through consultative sales techniques and product recommendations.
• Meet or exceed individual and team sales goals.
• Promote and enroll qualified guests in the Wine Club.
• Accurately process sales transactions and maintain compliance with company policies and alcohol regulations.
• Assist guests with wine selections and purchases.

Tours and Educational Programs

• Conduct guided tours of the winery and castle while providing accurate and engaging information.
• Escort guests safely through designated tour routes and winery areas.
• Learn and present tour content as directed by management.
• Adapt tour presentations to accommodate varying group sizes and guest interests.

Operations and Support

• Maintain clean, organized, and fully stocked tasting and tour areas.
• Assist with inventory management, restocking, and merchandise presentation.
• Support winery-sponsored events and private functions as assigned.
• Attend training sessions and educational opportunities to maintain product knowledge and professional development.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities (KSAs)

• Strong customer service and hospitality skills.
• Excellent verbal communication and presentation skills.
• Ability to engage, educate, and build relationships with diverse groups of guests.
• Sales aptitude with the ability to recommend products and drive revenue.
• Ability to learn and effectively communicate wine, winery, and historical information.
• Strong organizational skills and attention to detail.
• Ability to prioritize tasks and perform efficiently in a fast-paced environment.
• Ability to work independently and collaboratively as part of a team.
• Professional appearance and demeanor.
• Basic computer, point-of-sale, and cash-handling skills preferred.
• Wine knowledge preferred; willingness to learn required.

Physical Requirements

·         Regularly required to stand, stoop, bend, reach, lift, carry, kneel, and repetitive motion from stocking shelves or assembling orders.

·         Frequently lifts and/or moves up to 50 pounds; occasionally lifts to 75 pounds.

·         Works indoors/outdoors in varying weather conditions, including sun, rain, heat, and cold.

·         Occasionally exposed to moving mechanical parts, equipment, fumes, or airborne particles.

·         Noise levels are typically moderate to loud.

·         May require long hours during peak summer months; slower winter months may have reduced hours (typically mid-November through February).

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Work Environment

·         Interaction with guests, employees, and other personnel.

·         Work involves participation in event setup/cleanup, maintenance projects, and heavy physical labor.

·         Fast-paced, particularly during shipping/receiving periods- seasonal, and high visitor days.

·         Requires standing for extended periods, repetitive motion (lifting and stocking), and sense of urgency.