Commercial Manager, Off Premise (Wine Jobs: Sales & Marketing)

Full Time

  Brown-Forman

  Walnut Creek, California

Job Description:

Reporting Relationships

Reports to: State Manager

Partners with: Distributor, Key Customer Contacts, local Brown-Forman Sales teams, Territory Portfolio Manager, Field Marketing Managers, Territory Finance Manager, Customer Account Manager, State Tequila Manager, State Premium Whiskey Manager, and Jack Daniel’s FOB Manager

Job Description

Channel Leadership

• Assumes leadership role in understanding, developing and implementing key customer initiatives.

• Establish positive customer rapport at all levels in all assigned accounts.

• Execute National and assist in development of Regional Brand Programs in assigned accounts.

• Understand local market's consumer demographics and key drivers.

• Manage priorities and assigned budgeting to deliver desired goals in off premise.

• Manage and execute new product launches in off premise.

• Execute sponsorship or partnership activation that is within assigned accounts.

• Collaborate with BF team and distributor team to set and execute brand crew drives

• Brand responsibility includes the entire B-F portfolio.

Planning & Analysis

• Develops plans with State manager and ensures management with functional groups.

• Share Best Practices from local activation and communicate competitive intelligence.

• Manage assigned budgeting to deliver desired goals.

• Creates customer focused win-win initiatives that enhance BF and customer profitability.

• Conducts business performance reviews in accordance with achieving channel plans and build activities to address performance gaps.

• Communicates pricing expectations to customer and brand team.

• Develop specific channel price package plans to drive growth in market and deliver financial targets

• Budget responsibilities.

Distributor & Agency Management

• Lead product training for Distributor and Trade personnel.

• Participate in Distributor Sales Meetings

• Work to encompass the development of brand building plans that are successfully executed in collaboration with the distributor

• Connects with multiple external contacts including the distributor, retailers, consumers and promotion agencies.

• Partner with Distributor Channel VP to set monthly priorities and deliver channel TPS activity and volume targets

• Collaborate with State Manager to establish KPIs for distributor dedicated BF team

Must have Requirements

• Bachelor’s degree plus 2 years industry experience and/or 4 years sales experience in a consumer products industry (Beverage Alcohol Industry preferred).

• Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, and all internal stakeholders.

• Demonstrated knowledge of three-tier distribution system.

• Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.

• Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).

• Must have valid state driver’s license.

• Must be able and willing to travel (by air and car) 15-20% of the time

• Physical ability to lift 60 pounds.#AP 1

How To Apply

Click on the Apply Button in the link below

http://brown-forman.jobs/walnut-creek-ca/commercial-manager-off-premise-no-cal/C377A88910174073BDED735C18054304/job/

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