Brand Manager (Wine Jobs: Sales & Marketing)

  Josh Cellars

  Stamford, Connecticut

Qualifications:

 BS/BA degree in Marketing, MBA preferred

 Minimum of 5 years in consumer goods marketing at top-tier marketer or agency; wine, spirits or food / beverage marketing experience a strong plus

 Ability to function effectively in a fast-paced, multi-faceted business environment

 Experience with public relations and digital marketing is desirable

 Strong strategic, analytical and decision making skills

 Ability to take initiative, develop and seek out creative and innovative ideas

 Strong leadership and interpersonal skills. Must have the confidence and ability to effectively interface at all levels within the organization and outside the company

 Excellent written and verbal communication skills, including strong presentation skills

Responsibilities:

 Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix including P&L’s, pricing, packaging, advertising, promotion, public relations, digital marketing, market research, and new product development

 Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy

 Build premium consumer/trade equity for the brand through the design and execution of consumer and trade strategies including advertising, promotion, public relations, digital marketing and special events

 Work closely with Sales to identify opportunities to expand the business in existing channels of trade

 Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency and advertising, digital and public relations agencies if applicable

 Ensure accurate and timely forecasting, develop monthly updates, and provide analysis and recommendations when sales vary from forecast

How To Apply

https://home2.eease.adp.com/recruit2/?id=13429412&t=1

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