MARKETING COORDINATOR (Wine Jobs: Sales & Marketing)

  Long Meadow Ranch

  St Helena, California

Long Meadow Ranch is a family owned and operated producer and purveyor of world-class wine and food that is economically successful and socially responsible using diversified, sustainable, and organic farming methods. We produce award-winning wines, handcrafted extra virgin olive oils, grass-fed beef, eggs, and heirloom fruits and vegetables.

Long Meadow Ranch has an exciting opportunity in the company for a Marketing Coordinator.   The Marketing Coordinator will be responsible for the continuity of messaging for Long Meadow Ranch in consumer, trade and media channels.  The Marketing Coordinator will be working with all of Long Meadow Ranch’s businesses to create and build a unique identity for the company and communicate that out to the public.  This position will report to the Marketing Manager and will work closely with managers in all parts of the company.

Responsibilities

• Develop creative content (including seasonal & brand milestones) and manage social media to maximize brand engagement
• Research audience preferences and discover current trends
• Create engaging text, image and video content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Train co-workers to use social media in a cohesive and beneficial way
• Facilitate online conversations with customers and respond to queries
• Review, analyze and report weekly social performance metrics
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media accounts’ layout
• Suggest new ways to attract prospective customers, like promotions and competitions
• Support and attend consumer and trade sales and marketing events
• Collaborate on marketing event development and execution (Guest Chefs, Summer Concerts, etc.)
• Assist on email marketing calendar development
• Collaborate with team members to develop artisanal voices alongside brand
• Work to unify the customer facing view of LMR business units as one
• Protect LMR brand reputation and ensure public views the organization favorably
• Actively engage LMR team members to stay up to date on business activity
• Maintain image library
• Maintain consumer & trade facing profiles, including event postings (internal calendars, Visit Napa Valley, NVV, Syndical, etc.)
• Collect and compile all details for new product category including photos and build content (tech sheets)
• Assist with in-house design projects
• General administrative duties and other tasks as assigned
• Assist with wine review submissions
• Collaborate on weekly M&C meetings with LMR team and weekly Status with EVP

Education, Experience and Required Skills

• Bachelor’s degree in Communications, Marketing, English or closely related discipline.
• At least 2 years of experience in marketing and communications in the lifestyle, restaurant, resort, hotel, travel or winery industry.
• Strong computer proficiency with graphic design experience and Microsoft Office and Google Documents. Understanding of working collaboratively with staff members locally and remotely, on-line and off-line.
• Detail-oriented work habits and strong organization skills required.
• Excellent written and verbal communication skills.

Compensation and Benefits

• This is a full-time, hourly position.
• Competitive compensation depending on experience plus benefits including medical/dental insurance, paid vacation and 401(k). 

How To Apply