Region Manager – Wine Specialist (Wine Jobs: Sales & Marketing)

Full Time

  Bacardi

  Southern CA – Seal Beach, California

Position Overview:
Brings specialized wine sales management guidance and discipline to California (CA) and West CBU efforts for MARTINI distributor planning, programming and execution. Secures increased distributor management buy-in, resources and execution resulting in significant marketplace wins. Deliver business performance gains in with KPI’s, business plans and category/segment benchmarks. Ensure alignment with brand team on brand strategy, goals and programming.

Duties and Responsibilities:

1. Lead CA and support the CBU market-level MARTINI wine distributor/broker management & planning efforts.
2. Lead CA and support the CBU management of distributor wine division to gain MARTINI buy-in and execution focus.
3. Establish distributor KPIs, quarterly and yearly programming as well as post execution evaluation.
4. Drive distributor focus and execution efforts during key periods to maximize brand business opportunities.
5. Support distributor sales efforts at key account calls, e.g major chains, wine retailers, on-premise.
6. Support distributor efforts with monthly and quarterly business analysis of MARTINI business.
7. Work with BUSA market teams to maximize MARTINI execution: Region Managers and Director, Field Marketing and Multicultural Marketing.
8. Work in conjunction with National Brand Team to maximize planning and programming.
9. Align CA sales with National Sales Retail Accounts (NSRA)/National Sales On-Premise (NSOP) plans and programs.
10. Maximize and manage local MARTINI brand budgets including the support of POS management.
11. Build and deliver effective sales presentations that are concise and pertinent to the retail customer and in line with BUSAs Company Strategic Objectives and YMCO CBU Strategic Plan.
12. Be proficient in analyzing data to understand market conditions, category share, competitive activity, and current trends to help develop plans to increase sales.
13. Develop and maintain a high standard of relations with each of the chain buyers and YMCO distributor personnel.
14. Train business partners and educate field on wine-selling strategies.

Minimum Requirements:

* Knowledge / Skills: Wine Sales capabilities. Ability to create, maintain and build professional relationships. Superior leadership and organizational skills. Excellent oral and written communications. Comfort around executive leadership. Proficient in MS Office, IRI & Nielsen Nitro. Solid presentation skills. Knowledge of Young Market Company distributor.

* Work experience requirements: 4 years’ experience in Wine Field Sales and Distributor management; territory management; distributor performance management, CA retail experience required, regional (WA, NV, HI, NM) experience preferred. Experience with wine route to market in CA and NSRA Chains required, regional experienced preferred.

* Educational requirements: Minimum Bachelor’s degree

How To Apply

To Apply: https://performancemanager.successfactors.eu/career?company=bacardi

For assistance please call 1 866 379 4915