Director of Marketing (Wine Jobs: Sales & Marketing)

  Don Sebastiani & Sons

  Sonoma, California

Position Summary

Our Director of Marketing is responsible for Don Sebastiani & Sons strategic marketing, all channel trade programming, and all media planning and communication across the entire DSS portfolio of products. The Director of Marketing actively manages and educates a team of Brand Management and Creative professionals.

Primary Duties & Responsibilities

• Creates annual brand plan to include brand strategy, objectives, and programs for multiple product categories (wine, spirits, natural snacks and water).
• Collaborates with cross functional teams to ensure strong execution of brand strategy.
• Works closely with Sales to establish all channel trade programming with thematic sales planning.
• Manages and directs Brand Manager with timely creation and upkeep of all written marketing materials, including sell sheets, PowerPoint presentations, wine fact sheets and other supporting documents.
• Leads the new brand development process by engaging Brand, Creative, and CEO.
• Works closely with key executive members on packaging design and provide direction to Creative and/or outside agencies.
• Partners with Winemaking/Production and Finance to create brand quality and taste profiles.
• Interacts daily with key sales management.
• Analyzes sales, depletions and pricing; makes recommendations on pricing strategy for all brands.
• Develops yearly PR plan and manages execution of event based activities and media relations.
• Develops DTC, digital and social media strategy and manages execution.
• Develops, tracks and manages annual Marketing Budget for all categories/brands.
• Responsible for group management and administration, including staff hiring, supervision, development, and department structure and teamwork.
• Participates in weekly Production Meetings.

Education/Experience/Skills

• Bachelor’s degree in Business Administration, Marketing or related field required; MBA preferred
• 10+ years progressive experience in a leadership role; wine industry experience required
• Strong CPG background
• Excellent project management skills with demonstrated ability to prioritize projects under tight time constraints.
• Strong systems literacy and understanding of MS Office, especially Power Point and Excel.
• Very strong analytical, verbal and written communication skills.

Requirements

• Requires sufficient good health to properly discharge duties.
• Travel to various geographic locations and overnight stays are required.

In closing: DSS offers a competitive salary as well as a comprehensive benefits package including a choice of Traditional HMO Health Plans or High Deductible Health Plans paired with a generous employer funded Health Savings Account along with Dental and Vision benefits. Other offerings include Flexible Spending Accounts with Medical and Dependent Care pre-tax benefits (FSA), Life Insurance, Long Term Disability, and an Employee Assistance Program. Additionally we have a 401K and Profit Sharing Plan, paid time off (PTO), paid holidays, wine gifts, wine discounts and fun events throughout the year.

NOTE: DSS complies with all the employment provisions of the Americans with Disabilities Act.

How To Apply

To apply, please email your resume as a Word document along with a cover letter outlining your related experience to [email protected].

Please include your salary history. Due to the high volume of resumés, please be sure Director of Marketing is used in your subject line.

Thank you!

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