Content & Media Specialist
(Wine Jobs:
Management & Administration)
Full Time
Ponzi Vineyards
Sherwood,
Oregon
• Work with Marketing Manager to complete projects on schedule and within budget
• Generate digital marketing content and manage content calendar
• Consider market trends and how to incorporate them into marketing strategies
• Evaluate and track effectiveness of marketing campaigns and strategies
• Monitor analytics for digital channels. Work with Marketing Manager to set measurable goals and report on progress
• Manage public relations and media communications, regionally and nationally
• Create press releases and pitches under supervision of Marketing Manager
• Direct interviews with winemaker and winery owners for marketing promotions
• Host media and travel partner visits to winery property
• Network with travel associations and hospitality community on a monthly basis
• Coordinate, execute and follow up on wine samples to media
• Track and analyze all media exposure and effectiveness
• Manage media database and press archive, including CRM maintenance, data mining and analysis
• Maintain a list of influencers and freelance travel, wine and food writers and support relationships
• Help identify new opportunities for stories, media relationships, etc.
• Monitor web, blogs and social media for mentions. Catalog reviews/scores received.
• Ensure press mentions are disseminated to all relevant channels (blog, social media, other digital interfaces, sales team, national broker, etc.) in a timely fashion
• Handle requests for digital marketing pieces, logos, bottle shots, etc.
• Coordinate all logistics for trade and off-site events
• Support coordination of wine sponsorship opportunities and auction items
• Represent the brand when requested
• General assistance to Marketing Manager, Director of Sales & Marketing, National & Export Sales