National Account Manager - Off Premise (Wine Jobs: Sales & Marketing)

  Boston Beer

  San Francisco, California

The NAM is responsible for executing COT initiatives through in depth and creative sales presentations.  The NAM is responsible to drive BBC sales volume and distribution in cooperation with distributor and BBC teams to their market’s respective account base. The NAM must deliver the annual plan while managing resources to budget.

What you’ll do:

Market Development (Hunting):  Through managers direction, must be able to find new business by;

• Identifying and prioritizing opportunities for incremental volume
• Developing tactics to close identified opportunities
• Looking for new opportunities to grow business through additional call points

Selling:  Must be able to practice BBC selling process and selling skills to;

• Establish goals and “selling story” and anticipate objections
• Competently understand market and competitive data
• Competently build IRI and other data in presentations and communicate their meaning to buyers during the sales call
• Understand buyer needs and sells vs. in a consultative fashion
• Close and follow up in a timely manner

Planning:  Through SNAM direction, must be able to timely and successfully organize and deliver;

• Annual volume, Ad/Feature activity and Distribution plans
• Creative programming by chain account and market
• Impactful ad, feature and promotional/cross-promotional activities
• Budgeting by program and chain
• Pricing by distributor for each chain

Motivating/Team Building;  Lead and have strong working relationships by;

• Establishing rapport with all buyers and wholesaler chain managers
• Instilling commitment and enthusiasm for high levels of performance to include Regional, District and Account Manager
• Working cooperatively with others across the organization

Communication:  Effectively communicates internally and externally

• Through creative and impactful wholesaler and buyer presentations
• Monthly sales call and goal updates delivered to manager
• Professional and succinct retail memos and distributor correspondence
• Facilitate communication of account programs and inventory needs to the BBC distributor network
• Finance, Legal and Brand Development by effectively coordinating program initiatives
• Comfortable speaking one’s mind and supports the philosophy of discussing the un-discussables

Administration: Responsible to deliver;

• Call  recaps, alerts, monthly calendar, budget and bonus management

Knowledge:  Must be current and fluent in;

• Sales trends, opportunity gaps, customers, competitive activities, and BBC/distributor activities that affect the off-premise class of trade
• And, be analytical and conversant with IRI, Retail Link, VIP and other data sources to evaluate BBC business and make recommendations to retailers, BBC and distributors.

What we’re looking for:

• Minimum of 4-6 years Consumer Package Sales
• Adult alcohol industry experience strongly preferred

Special requirements:  

• Must be able to lift one case of beer
• 40%- 50%  - 8 to 10  days a month
• Travel to make;
  • Retail and Distributor sales calls and meetings
  • BBC BR/DM work withs.

Some Perks:

 A variety of benefits including extensive training programs, excellent healthcare, a discount stock purchase plan, a 401K program with a generous company match, a competitive compensation package, a car allowance, and an expense budget.

How To Apply

https://bostonbeer.taleo.net/careersection/2/jobdetail.ftl?job=1700002C

---