Instructor for Online Wine Business Program
(Wine Jobs:
Management & Administration)
Full Time
Wine Business Institute at Sonoma
Rohnert Park,
California
The Wine Business Institute (WBI) at Sonoma State University is looking for an industry professional with a breadth of wine business knowledge, interested in higher education to develop and deliver an online course in introductory wine business. The instructor will be required to commit to delivering a 4 week session (plus being available for the two weeks prior to the course start date) three times per year in February, May and September (respectively). An ideal candidate would have a minimum of 10 years wine industry experience at a general manager, CEO/CFO level.
The instructor will need to develop curriculum that meets the below course objectives:
Foundation: Introduction to Wine Business
This four-week course provides an overview of wine business. Students will develop an appreciation of the realities of the wine business as a business and come to understand the steps required for getting from the vineyard and into the glass of the consumer.
Objectives:
1. Understand the components of a wine business and the viewpoints of the various stakeholders in the following areas:
-Grape growing, including costs, values, quality considerations, supply and demand, risks and opportunities
-Production, wine-making, maturation and packaging
-Marketing
-Distribution, a complex and highly regulated process
-Domestic sales, selling wine in retail stores (off-premise), restaurants and bars (on premise), online and direct to consumer (through tasting rooms, events and wine clubs)
2. Understand how going to market with wine compares and contrasts with other consumer packaged goods.
3. Understand the key decision points, inter-relatedness and costs that go into growing, producing, marketing, distributing and selling a wine product.
4. Outline how quality and value is determined at each step in the process of grape growing, production, marketing, distribution, domestic and export sales and final point of sale.
5. Understand the financial resources and time periods necessary to establish a wine product.
How To Apply
If you are interested in learning more about this opportunity please email Jessica Pozzi
[email protected]with a Cover Letter and Resume.