Social Media Marketing Strategist (Wine Jobs: Sales & Marketing)

Full Time

  Which Winery

  Remote / San Francisco, California

About WhichWinery:

WhichWinery.com is setting out to revolutionize the wine industry through technology. We are a start-up with

the goal of being the number one searched-based website in the wine industry. To accomplish this we must

disrupt the industry and to do so takes vision, teamwork and a passion to make a difference. These core

values are what inspire our team to dream big, work hard and achieve greatness.

We collaborate nonstop, we share a common vision and we are also known to drink a little wine…

Position Overview

We are looking for a Social Media Marketing Strategist who is passionate about the wine industry and can

assist with our social media marketing efforts. You will learn the ins and outs of our business and how to

make social media a productive part of our overall marketing efforts.

Candidates are expected to have experience with social media campaigns and have developed strategies

that have proven results. You must be able to think strategically and see how social media fits into a business’

marketing strategy, not just “selling” to our customers, but building long-lasting relationships by providing

value to them.

The right candidate must be able to assist in developing social media strategies and achieve established

goals and then execute them (with our assistance). You must be able to measure and document the impact of

social media, and then suggest action-steps to increase our global footprint.

Job Responsibilities:

 Developing/strategizing social media goals, designing campaigns and aligning resources to achieve

the desired results

 Working with design and editorial to promote viral content (i.e. memes, listicles, etc.)

 Enhancing profiles and pages (Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, etc.)

 Uploading videos, photo albums, etc.

 Finding users to follow/friend/like our business

 Working with the team to write and post blog posts/tweets/updates, etc.

 Tracking the growth and the impact of social media on our business

 Replying to comments, messages, etc.

 Report findings to the team on a weekly basis

 Consistently learn and grow, ask pertinent questions

 Ability to create and upload Twitter & YouTube backgrounds, and minor video editing skills are a plus

Required Experience:

 Bachelor’s Degree in Marketing, Communications, Advertising

 Top-notch written and verbal communication, strong editing skills

 Ability to develop a detailed and professional social media marketing plan

 Proven track record of running social media programs that have delivered measurable results

 Experience with managing hybrid (paid/organic) social media programs including promoted tweets,

promoted Twitter accounts, Facebook ad campaigns and LinkedIn sponsored posts.

 Experience blogging and/or working directly with bloggers

 Extensive knowledge of social media – Facebook, Twitter, LinkedIn, YouTube, Pinterest, blogs, etc.

 Knowledge of digital media software – Photoshop or other graphic design software, etc. is preferred

 Willingness to create written content, video blogs, write press releases, Tweets and Facebook posts

daily

 Energy, with a desire to come up with fresh ideas on how to grow our online presence

 Ability to identify a target market and “speak” to that consumer through social media

 Experience proofreading and editing

 Ability to deal with uncertainty

 Ability to contribute individually, and participate in cross-functional teams

You’ll be a key contributor in helping to build our social network of industry contacts throughout the world. We

are seeking the right candidate to search and develop our social sphere as we continue to expand our web

presence.

We are looking for a person with a passion for wine, attention to detail, a good attitude and work ethic to join

our online team.

Organizational Alignment

 Reports to President & CEO

 Works with Creative Director, Editor and engineering as needed

Schedule, Hours & Location:

 Flexible schedule: Part-time to start with potential for FTE and ability to work remote but must be in the

San Francisco area

o Approximately 30 hours per week

o TBD if project scope warrants additional time

How To Apply

If interested, please forward the following to [email protected]
 Cover letter
 Resume
 Hours of availability
 Examples of work product
 Brief description of you, your experience and why you are the right fit

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