Associate Brand Manager (Wine Jobs: Sales & Marketing)

Currently, we are searching for a dynamic, highly motivated and goal-oriented Associate Brand Manager for our Westchester Office. This individual will be responsible for supporting the development and execution of brand strategy, working with the VP of Supplier Relations and the Director of Marketing to achieve brand volume, equity, market share, and profitability goals.

The duties and responsibilities of the position include the following (other duties may be assigned as needed):

• Develop data analyses and recommendations including evaluation of initiative effectiveness, tactical realignments, and new opportunities
• Process invoices and maintain budget records
• Work independently or with brand managers in executing brand plans: short- and long-term objectives and tactics, brand and price positioning, USPs, above- and below-the-line budgets, advertising, promotions, packaging, POS development, PR and programming
• Work on innovation / line extensions: research sourcing and packaging options, negotiate pricing, track category trends, competitive activity, and additional indicators with an emphasis on drawing strategic insights from the data
• Manage logistics of Supplier Travel & Public Relations Initiatives with PR team
• Coordinate with outside agencies as necessary (packaging, PR, events, etc.)
• Support sales force requests for brand information, artwork, pricing, and special initiatives
• Liaise with suppliers on wine release & technical data, including volume and price negotiations in close concert with VP of Supplier Relations
• Oversee and update branded information across all communication channels (website, social media)
• Act as Brand representative / spokesperson at industry and special events locally and across the country (some evening/weekend work required)
• Work the market during brand focus periods alongside Kobrand and Distributor sales representatives; travel comprises approximately 4 weeks per year but will vary by level of brand activity

• Bachelor’s degree required; Degree in Marketing or Business preferred
• 3+ years experience in brand management with a consumer products or similar company; alcohol beverage experience a must. 
• Superior analytical skills with strong financial/business acumen
• Excellent verbal and written communication skills; exceptional presentation skills
• Ability to work independently with high internal motivation
• Willingness to travel and participate in after-hours brand events on occasion
• Strong computer skills are a MUST. (Excel, Outlook, Word, PowerPoint)
• Italian Language skills a plus