Marketing Innovation Manager (Wine Jobs: Sales & Marketing)

Full Time

  Palm Bay International (http://www.palmbay.com)

  Port Washington, New York

This role requires someone with experience in product development, research and project management preferably in the Alcoholic Beverage Industry. This position is responsible for researching / identifying new product development trends with key focus on brand/concept development, and packaging innovation, identifying new opportunities within and beyond existing brands/categories. 

 

Primary Job Responsibilities:

  • Builds and manages complex, actionable project plans spanning extended time periods and interfacing with almost all business functions.
  • Works with Brand Development teams to implement new products from idea / concept through commercialization.
  • Facilitates problem-solving and defines structure for resolution.
  • Collects, develops and refines product attributes and requirements with input from relevant stakeholders (e.g., customer/consumers, internal experts, executives, etc.).
  • Supports development by recommending creative, innovative approaches to breakthrough barriers and challenge conventional thinking.
  • Works closely with global and domestic marketing and sales teams to develop execution materials.
  • Point person for coordinating company-wide Innovation platform identifying new trends / packaging / merchandising / promotional efforts .

JOB REQUIREMENTS:

  • Knowledge of business and management principles involved in strategic planning, resource allocation, leadership techniques, production methods, and coordination of people and resources.
  • Previous experience marketing alcoholic beverage products. Understanding of marketing strategy and tactics, sales techniques, and evaluation systems.
  • Some knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods. 
  • BA in Marketing or related field – MBA strongly preferred.   Alcoholic Beverage Industry experience is mandatory.

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation and personal time off, and 11 paid company holidays. Additional benefits include AFLAC and Flexible Spending Accounts.

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