Digital Marketing Director (Wine Jobs: Sales & Marketing)

  Direct Wines, Inc

  Norwalk, Connecticut

Direct Wines, Inc. is seeking a digital marketing expert who will drive our growing online customer acquisition marketing programs. This position will develop, implement, measure and optimize acquisition campaigns across all online and mobile channels.  The right candidate has a proven track record in online customer acquisition with a strong background in PPC, Affiliate and other digital acquisition efforts. He/she is analytical and results driven, naturally hands-on and collaborative, with a curiosity and passion for digital marketing.  The position reports into the Vice President Recruitment Marketing and works closely with internal departments including Creative, Finance, IT, and Merchandising, as well as digital marketing agencies.

Key Responsibilities:

• Full P&L ownership for all digital acquisition channels including direct traffic, SEM, affiliates, retargeting, performance based advertising, email, display and group buying sites
• Build annual budget and prepare monthly re-forecasts. This includes response, lifetime value and marketing investment at the program level
• Measure and report on performance of all digital marketing campaigns, comparing to budget and re-forecast
• Develop offer, positioning and creative test plans to optimize performance
• Build and implement test strategy to improve landing page conversion
• Identify and pursue new online marketing channels and tactics to acquire new customers
• Manage campaign execution – communication of campaign details, rationale, and implementation across agency partners and key internal stakeholders
• Work with key business partners to optimize access and performance to all relevant online channels
• Manage relationship with external digital marketing agencies
• Stay current with all online marketing industry developments and best practices

Desired Skills:

• 7+ years of digital customer acquisition experience
• Bachelor’s Degree in Business or Marketing (or similar)
• Enthusiastic self-starter, excited to work in a fast-paced environment
• Proven ability to work as part of a team, including a passion for working cross-functionally
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
• Analytical skills and strong attention to detail
• Experience with Google Analytics
• Ability to communicate verbally and in writing to all levels of the organization
• Ability to negotiate and work collaboratively and creatively with our partners
• Proficient in all MS Office applications. Advanced Excel and Power Point skills a must
• Enthusiastic and energetic demeanor which helps foster an upbeat working environment

How To Apply