Associate Brand Manager (Wine Jobs: Sales & Marketing)

Full Time

  Delicato Family Vineyards

  Napa, California

Description

Delicato Family Vineyards has an exciting immediate career opportunity for an Associate Brand Manager in our Napa, CA winery.

Delicato Family Vineyards is a family-owned California winery founded in 1924. Three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. Delicato Family Vineyards is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. Among the leading and fastest growing wine companies in America, the Delicato Family Vineyards’ portfolio includes Gnarly Head, Black Stallion Estate Winery, Noble Vines, Belle Ambiance, Diora, Juxtapoz, HandCraft Artisan Collection, La Merika, Brazin, Bota Box, Massimo, Irony, Domino, Sequin, Twisted and Z. Alexander Brown.

POSITION PURPOSE

Under little or no supervision and acting on own initiative, the Associate Brand Manager supports a portfolio of brands as well as acting as a champion of the brand(s).  With hands-on participation they actively work with cross-functional teams to develop and execute strategic and annual brand plans that support their portfolio. The Associate Brand Manager also leads project coordination and support for the appropriate Portfolio and Brand Marketing team.

ESSENTIAL DUTIES

  • Collaborates with Sr. Brand  Managers/Directors supporting all aspects of the marketing mix including product positioning, packaging, content and POS development, promotion, tracking of pricing actions, and all trade and consumer communication
  • Contributes to and executes fully integrated 360 promotions that engage the media, consumer, distributors and retail partners
  • Collaborates on activation of web, social and digital media strategies and tactics while staying abreast of changing target consumer behavior in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies and identifies/tracks KPIs
  • Collaborates with PR, Digital, Trade Marketing, Creative Services and Promotions teams to support annual 360 brand plan tactics and to support approved brand strategies.
  • Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
  • Supports annual development of strategic brand plan by analyzing product, category, consumer, and competitive market dynamics that ensure long-term brand growth
  • Performs on-going financial and brand analysis, including recommending products, pricing, and channel strategies
  • Tracks brand budgets and creates P.O.S that effectively and efficiently execute key brand strategies, and manage spend within budget of key initiatives
  • Maintains and evolves brand standards and annual plans with clear brand positioning and execution guidelines
  • Instructs and notifies Operations and Supply Chain on market conditions and trends to maintain optimal supply
  • Leads a key process to support the Brand Marketing team such as Innovation Tracking or Monthly Competitive Wine Tastings
  • Aids in line extensions and package changes across Operations, Winemaking and Sales
  • Supports development of content and assets such as copy, digital content, POS, photography and website
  • Collaborates with Marketing Operations teams to find and manage outside agency partners
  • Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales

NON-ESSENTIAL DUTIES

  • Executes rotating functions shared by the Assistant and Associate Brand Managers
  • Develops and executes department administration projects and tasks as assigned by the VP Marketing or Marketing Directors

MINIMUM REQUIREMENTS

Education and Experience

  • Bachelor’s degree in business, marketing or related field.  MBA preferred.  Minimum of 2-4 years marketing and related work experience

Knowledge, Skills, and Abilities

  • Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
  • Ability to act as a brand leader to internal and external constituents
  • Strong written, verbal, and large group presentation skills
  • Strong Microsoft Office skills
  • Attention to detail, ability to multi-task and to take initiative
  • High energy with an entrepreneurial drive to succeed
  • A passion for wine and the industry

PHYSICAL REQUIREMENTS

  • Ability to lift and carry 40 pounds

WORKING CONDITIONS

  • Office Environment. Some travel required including event activation

WORK STANDARDS

  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures

How To Apply

http://chj.tbe.taleo.net/chj04/ats/careers/requisition.jsp?org=DELICATO&cws=1&rid=1007

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