Senior Manager, Media Strategy & Communication, Spirits Brands (Wine Jobs: Sales & Marketing)

  E. & J. Gallo Winery

  Modesto, California

Sr. Manager, Media Strategy & Communication, Spirits Brands

What is it Like Working at the World’s Largest Winery?

Recently recognized by Glassdoor as one of the “Top 10 Companies for Outstanding Work Culture”, we couldn’t be prouder to call our team family. We wouldn’t be where we are without them. At the heart of our success story, and helping us to build over 80 award-winning brands, is our Spirits Brand team. We make it our top priority to empower them with the freedom of innovation that comes with limitless leadership. When you work for Gallo, you can expect to be taken care of like family. You’ll enjoy a positive work-life balance, a creative powerhouse of support, and robust benefits that far exceed the standards of most corporations.

Pairing Your Brand Expertise with Gallo Winery

You are moved by all things media, always discovering the newest technology and innovation. You know how to lead and inspire in the way that gets everyone’s attention. We a looking for a tour-de-force that will spearhead and lead our spirits media and communication strategies ,. You’ll be backed by a motivated team to see that each specific brand’s identity is delivered efficiently and to the appropriate audiences; whether it be through digital, social, radio or television. We trust that your analysis of research and current trends will pave the way for our brands to be leaders of their categories.

Essential Functions

• Collaborates with Marketing leadership in the development and execution of the brand’s content and communications strategy and overall annual marketing strategy/plan.
• Manages the paid, owned and earned messaging within the online and offline channels including web, social, email, digital, and broadcast to drive awareness and engagement with the Spirits brands.  
• Partners with digital platform and products team to fully leverage the digital infrastructure in order to optimize campaigns and content. Makes recommendations on product/program improvements, additions, or deletions.  
• Works cross functionally with digital marketing team to apply digital analytics learnings in order to impact messaging approaches in real time and in planning scenarios. 
• Collaborates with and provides thought leadership to cross-functional teams on creative and content design and development.
• Provides Marketing team direction on communication of brand/regional/local marketing initiatives and execution of the annual marketing strategy/plan.
• Proactively seeks out sponsorship opportunities that align with the brand and will positively impact awareness at all levels, national, regional and local.
• Collaborates with agencies and media outlets to expand relationships and optimize investments of Gallo Spirits organization
• Leads and consults the Spirits Marketing Team to ensure that they are using best practices for media acquisitions, implementing standards and metrics to drive efficiency and consumer advocacy.
• Works with Spirits Marketing Team to develop goals, critical metrics, and reports for digital and social campaigns.
• Leverages analytics tools to interpret digital and social marketing metrics and develops recommendations to optimize ROIC.
• Oversees community management efforts to ensure alignment with brand strategies
• Develops, maintains and ensures adherence to operating budget and capital spending plan
• Responsible for understanding and aligning with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Experience We’re Looking for:

1.  You have a Master’s degree + 8 years, OR

2.  You have Bachelor’s degree + 10 years, OR

3.   A Bachelor’s degree + 8 years of Gallo experience

In Addition to:  

· Public Relations Agency

· Brand/Corporate Communications

· Sales

· Marketing Account Management

· New Product Development

· Project Management

· Brand Marketing with growing levels of responsibility

What We’d Prefer:

• Master degree in Communications, Public Relations, or Marketing with 10 years of public relations agency management OR similar Bachelor’s Degree with 12 years of PR management experience showing increasing levels of responsibility
• Experience with long-term brand building
• Adherence to federal and state laws regarding alcoholic beverage promotion
• Proven success with product positioning for highly-competitive categories
• Ability to write speeches and articles for publication that conform to prescribed style and format
• Comfortable with responding to sensitive inquiries or complaints from media, clients, regulatory agencies, or members of the business community
• Knowledge of Gallo’s sales distribution and agency networks

What Makes a Great Pairing?

If you are passionate about viticulture and have a nose for finding great opportunities, you’ll feel right at home with Gallo. Here, you will find the opportunity to become an owner and inventor; a leader and a team member. Develop skills and learn, knowing you’ll have the stability of working with an industry leader. We will never put limits on your creative pursuits and take pride in offering our staff top-notch benefits. A career with Gallo truly is a full-bodied experience.

How To Apply

https://careers.gallo.com/job/Modesto-Sr_-Media-Manager%2C-Spirits-CA-95354/369533400/?utm_source=winejobsusa&utm_campaign=23782_SrMgrMediaCommSpirits_CM_WJU

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