Associate Marketing Manager
(Wine Jobs:
Sales & Marketing)
Full Time
Pernod Ricard Travel Retail Americas
Florida,
Florida
Position Summary: Under the direction of the Sr. Marketing Manager, the Associate will be responsible for assisting in the development and implementation of marketing plans and promotional activities for the brands and markets assigned in partnership with the Expert team, Insights Analyst, Commercial team and 3rd parties. Responsible for partnering with the Sr. Marketing Manager in communicating effectiveness of marketing tools and market trends; will also be responsible for daily marketing requirements based on general guidance from the Sr. Marketing Manager.
Essential Job Functions:
Strategy & Planning: 20%
- Adapt brand guidelines and global promotional platforms to local programs / initiatives.
- Partner with Sr. Marketing Manager with all ad hoc projects.
- Analyze the Insight reports to propose new consumer/market/channel approaches
- Collaborate on the Communication strategies for the brands
Coordination: 60%
- Ensure that all promotional activities which are implemented in his/her market are in line with the agreed marketing plans and guidelines.
- Liaise on all tactical / promotional activities & opportunities, marketing issues and ensure program execution and follow through.
- Successfully interact with customer contacts; third party distributors; agencies, vendors (POS, Display, etc), and all levels of PRTRA organization.
- Communicate effectively the marketing tools and examine market data to categorize brand progress and market trends.
- Effectively monitor and track all A&P budgets in the assigned area. Track/monitor effectiveness of marketing programs within budgeted allocated area.
- Effectively manage Event Marketing agency, and all related POS/merchandising requirements.
- Deliver product knowledge and training to distributors /accounts.
Execution: 15%
- Manage and execute marketing plans for the key brands in the key markets guided by the 4 year strategic plan.
- Design sampling program(s) and ensure execution in respective markets.
- Deliver timely and accurate reporting, i.e., monthly comments, activity summary, competition update, etc.
- Effectively monitor and deliver established KPI’s for assigned markets.
Qualifications/Requirements:
Education: BA in Marketing required. Recent MBA graduate preferred.
Experience: 2 - 3 years experience in marketing or sales, ideally within the industry and with experience of both brand and trade marketing. Strong business acumen with analytical and solid influencing and negotiating skills. Thorough and creative problem solving abilities and strong verbal and written presentation skills. Strong proficiency in working knowledge of MS Office. Must be able to manage multiple initiatives and programs concurrently. Implementation of marketing and promotional activity must be handled with extreme professionalism. Must have understanding of both marketing and field sales with experience working with travel retail customers, third party distributor sales forces, trade staff and below the line agencies.
Languages: Spanish or French a plus.
Expectation of Travel: 25-30% Travel may be required.
NOTE: This job description is not intended to be all-inclusive. The responsibilities associated with this job will change from time to time in accordance with the business needs of Pernod Ricard Travel Retail Americas. More specifically, the incumbent may be required to perform additional and/ or different responsibilities from those set forth above.
How To Apply
https://pr.taleo.net/careersection/prext/jobdetail.ftl?lang=en&job=206707&src=JB-10500