Associate Brand Manager (Wine Jobs: Sales & Marketing)

At Treasury Wine Estates (TWE) we welcome individuals who seek to make extraordinary impact. Individuals who trust their instincts, roll their sleeves up and throw their hands in to deliver results.  Offering a global portfolio of instantly recognised wine brands including Penfolds, Beringer, Sterling Vineyards, Etude, Stags’ Leap, Matua and 19 Crimes; TWE is an organisation where the sky’s the limit.

An excellent opportunity has become available for an Associate Brand Manager to join our US Marketing team based in Oakland.  You will support and drive the strategic direction for key brands across the region. Utilising consumer and commercial insights, you will collaboratively develop and implement the brand plan, supporting the regions with the execution of key strategic imperatives.

Key responsibilities will include;

• Execution of consumer and customer facing marketing initiatives including ATL, NPD, TTL, promotions, deletions, and relevant customer activations
• Evaluating the brand performance including volume, share, consumer awareness and pricing
• Provide inputs into the regional brand plan (including consumer, shopper, category, customer, channel & market trends) Delivering key brand/NPD projects and initiatives which drive regional brand profitability targets.
• Planning and briefing of agencies and internal cross functional teams regarding new initiatives/activities

You will have experience working in a similar role gained within the consumer products industry. Your strong communication and influencing skills will enable you to effectively communicate the global brand strategy to both internal and external stakeholders. In addition to this, your flexibility and ability to multitask and prioritise your work will be critical to your success in this role.