Social Media Marketing Strategist (Wine Jobs: Sales & Marketing)

Full Time

  WhichWinery.com

  California, California

Position Overview

We are looking for a Social Media Marketing Strategist who is passionate about the wine industry and can assist with our social media marketing efforts. You will learn the ins and outs of our business and how to make social media a productive part of our overall marketing efforts. Candidates are expected to have experience with social media campaigns and have developed strategies that have proven results. You must be able to think strategically and see how social media fits into a business’ marketing strategy, not just “selling” to our customers, but building long-lasting relationships by providing value to them.

The right candidate must be able to assist in developing social media strategies and achieve established goals and then execute them (with our assistance). You must be able to measure and document the impact of social media, and then suggest action-steps to increase our global footprint. You’ll be a key contributor in helping to build our social network of industry contacts throughout the world. We are looking for a person with a passion for wine, attention to detail, a good attitude and work ethic to join our online team.

Required Experience

  • Bachelor’s Degree in Marketing, Communications, Advertising
  • Top-notch written and verbal communication, strong editing skills
  • Ability to develop a detailed and professional social media marketing plan
  • Proven track record of running social media programs that have delivered measurable results
  • Experience with managing hybrid (paid/organic) social media programs including promoted tweets, promoted Twitter accounts, Facebook ad campaigns and LinkedIn sponsored posts.
  • Experience blogging and/or working directly with bloggers
  • Extensive knowledge of social media – Facebook, Twitter, LinkedIn, YouTube, Pinterest, blogs, etc.
  • Knowledge of digital media software – Photoshop or other graphic design software, etc. is preferred

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