Director, Digital Media Innovation (Wine Jobs: Sales & Marketing)

  Terravant Wine Company (http://www.terravant.com)

  Buellton, California

Director, Digital Media Innovation

Reporting to: SVP, Marketing & Sales

KEY RESPONSIBILITIES

 

• Create, execute and manager the overall digital marketing and sales strategies for:

• Terravant Wines & Designs Portfolio and associated brands

• Amazon D2C initiatives

• Winery Accounts winery, bulk and shiner services and email marketing initiatives

• Avant restaurant customer outreach services

• Terravant Wine Company website and social media pages

• Assist in developing & executing D2C initiative

• Effectively manager internal personnel and external firms to place strategies into place
• Manager towards and achieve all digital media strategies towards achieving specific case, revenue and margin goals set forth by the company.
• Devising strategies to drive online traffic to the company’s website
• Develop vendor partners that support social media marketing initiatives
• Manage online brand and product campaigns to raise brand awareness
• Fully understand our value proposition and communicate effectively and creatively to different audiences through cutting-edge marketing campaigns
• Develop and execute localized and national social media and email strategies and tactics that drive unit-level transactions, (management of social presence on Facebook Twitter, Pinterest, Instagram, Vine, etc.)
• Development and delivery of monthly program plans; Creation and distribution of monthly performance reports
• Creating strategic alliances with wine enthusiast websites and bloggers
• Developing relationships with wine, wedding and leisure travel destinations and websites to showcase mutual opportunities for customer engagement 
• Driving transactions at the consumer level: restaurant, wine club and wine direct
• Creating wine education and appreciation seminars online and onsite 

 

PROFESSIONAL EXPERIENCE / REQUIREMENTS

 

• Expert experience and capabilities of most current digital marketing concepts, strategy and best practices
• Highly proficient at the development, usage of add-ons and general management of all relevant social media platforms
• Proficient in digital analytics, search marketing (SEO), understand the relationship between content and search
• Experience with customer database creation and management
• Proven track record of successfully launching and managing digital campaigns cost effectively
• Experience in the creation and/or obtaining of contact lists for the purposes of digital media marketing activity
• Proficient at the usage of email, social media or other digital platforms to develop and execute marketing campaigns
• Bachelor degree required, marketing degree a plus
• 8-10 Years' experience in email marketing and social media required

DOE

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